# Matthew Hall

> Agentic engineering with a deep product lens. Ships software, sells companies, writes about it. Four successful exits — SpringboardVR, Ferries App, AdCraft, Tree Puncher. Based in Vancouver, BC.

This file follows the [llms.txt](https://llmstxt.org) convention and indexes public content on matthewhall.com in a format designed for large language models and AI agents. Every post is also available as raw markdown at the `.md` version of its URL (e.g. `/posts/example-post.md`). A concatenated corpus lives at `/llms-full.txt`.

## Posts

- [MCP Isn't Dead. We're Just Early.](https://matthewhall.com/posts/mcp-isnt-dead-were-just-early/)
- [Media Diet: January 2026](https://matthewhall.com/posts/media-diet-january-2026/)
- [Countdown to Kickoff 2026: Vancouver Whitecaps FC](https://matthewhall.com/posts/countdown-to-kickoff-2026-vancouver-whitecaps-fc/)
- [Media Diet: December 2025](https://matthewhall.com/posts/media-diet-december-2025/)
- [Things I Was Grateful For in 2025](https://matthewhall.com/posts/things-i-was-grateful-for-in-2025/)
- [Media Diet: November 2025](https://matthewhall.com/posts/media-diet-november-2025/)
- [Media Diet: October 2025](https://matthewhall.com/posts/media-diet-october-2025/)
- [Media Diet: September 2025](https://matthewhall.com/posts/media-diet-september-2025/)
- [Media Diet: August 2025](https://matthewhall.com/posts/media-diet-august-2025/)
- [Media Diet: July 2025](https://matthewhall.com/posts/media-diet-july-2025/)
- [Media Diet: June 2025](https://matthewhall.com/posts/media-diet-june-2025/)
- [Media Diet: May 2025](https://matthewhall.com/posts/media-diet-may-2025/)
- [Impact Ratings: MLS Games Hit Hard by International Duty (June 2-10 2025)](https://matthewhall.com/posts/impact-ratings-june-2-10-2025/)
- [Media Diet: April 2025](https://matthewhall.com/posts/media-diet-april-2025/)
- [Norther Super League: 2025 Pre-Season Rankings](https://matthewhall.com/posts/northern-super-league-pre-season-rankings/)
- [Media Diet: March 2025](https://matthewhall.com/posts/media-diet-march-2025/)
- [Impact Ratings: MLS Games Hit Hard by International Duty (March 2025)](https://matthewhall.com/posts/impact-ratings-march-2025/)
- [Media Diet: February 2025](https://matthewhall.com/posts/media-diet-february-2025/)
- [Countdown to Kickoff 2025: Vancouver Whitecaps FC](https://matthewhall.com/posts/countdown-to-kickoff-2025-vancouver-whitecaps-fc/)
- [Media Diet: January 2025](https://matthewhall.com/posts/media-diet-january-2025/)
- [ AI is the Death of Daily Podcasts](https://matthewhall.com/posts/ai-is-the-death-of-daily-podcasts/)
- [Things I Was Grateful For in 2024](https://matthewhall.com/posts/things-i-was-grateful-for-in-2024/)
- [Media Diet: December 2024](https://matthewhall.com/posts/media-diet-december-2024/)
- [Media Diet: November 2024](https://matthewhall.com/posts/media-diet-november-2024/)
- [Media Diet: October 2024](https://matthewhall.com/posts/media-diet-october-2024/)
- [Media Diet: September 2024](https://matthewhall.com/posts/media-diet-september-2024/)
- [Media Diet: August 2024](https://matthewhall.com/posts/media-diet-august-2024/)
- [Media Diet: July 2024](https://matthewhall.com/posts/media-diet-july-2024/)
- [Media Diet: June 2024](https://matthewhall.com/posts/media-diet-june-2024/)
- [Media Diet: May 2024](https://matthewhall.com/posts/media-diet-may-2024/)
- [Media Diet: April 2024](https://matthewhall.com/posts/media-diet-april-2024/)
- [Media Diet: March 2024](https://matthewhall.com/posts/media-diet-march-2024/)
- [Media Diet: February 2024](https://matthewhall.com/posts/media-diet-february-2024/)
- [XMPP, not RSS: The downfall of the Read-Write Web](https://matthewhall.com/posts/xmpp-not-rss-the-downfall-of-the-read-write-web/): RSS was a legacy of the Read web, not the Read Write web. On top of that, its death is linked to the rise in the Read Write web.
- [Media Diet: January 2024](https://matthewhall.com/posts/media-diet-january-2024/)
- [Media Diet: December 2023](https://matthewhall.com/posts/media-diet-december-2023/)
- [Things I Was Grateful For in 2023](https://matthewhall.com/posts/things-i-was-grateful-for-in-2023/)
- [What We Watched (And Didn't Watch): Netflix's First Engagement Report](https://matthewhall.com/posts/what-we-watched-and-didnt-watch/)
- [Media Diet: November 2023](https://matthewhall.com/posts/media-diet-november-2023/)
- [Lounge Lookup: Airport Lounge Mobile App](https://matthewhall.com/posts/lounge-lookup-airport-lounge-mobile-app/)
- [Media Diet: October 2023](https://matthewhall.com/posts/media-diet-october-2023/)
- [Building Weather Embed Analytics with Bunny CDN](https://matthewhall.com/posts/building-weather-embed-analytics-with-bunny-cdn/)
- [Media Diet: September 2023](https://matthewhall.com/posts/media-diet-september-2023/)
- [Media Diet: August 2023](https://matthewhall.com/posts/media-diet-august-2023/)
- [Media Diet: July 2023](https://matthewhall.com/posts/media-diet-july-2023/)
- [Media Diet: June 2023](https://matthewhall.com/posts/media-diet-june-2023/)
- [Media Diet: May 2023](https://matthewhall.com/posts/media-diet-may-2023/)
- [Media Diet: April 2023](https://matthewhall.com/posts/media-diet-april-2023/)
- [What I Want from Apple's "Reality Pro" XR Device](https://matthewhall.com/posts/what-i-want-from-apple-reality-pro/)
- [Weather Embed: From API to SaaS](https://matthewhall.com/posts/weather-embed-from-api-to-saas/)
- [Media Diet: March 2023](https://matthewhall.com/posts/media-diet-march-2023/)
- [2022: A Year of Projects In Review](https://matthewhall.com/posts/2022-a-year-of-projects-in-review/)
- [Publish Perks - Super Powers for your Blog](https://matthewhall.com/posts/publish-perks-super-powers-for-your-blog/)
- [Media Diet: February 2023](https://matthewhall.com/posts/media-diet-february-2023/)
- [USB-C Replacement Battery for The Carry-On Bag from Away](https://matthewhall.com/posts/usb-c-replacement-battery-for-the-carry-on-bag-from-away/)
- [Board Games For Product Teams](https://matthewhall.com/posts/board-games-for-product-teams/)
- [Media Diet: January 2023](https://matthewhall.com/posts/media-diet-january-2023/)
- [Media Diet: December 2022](https://matthewhall.com/posts/media-diet-december-2022/)
- [Things I Was Grateful For in 2022](https://matthewhall.com/posts/things-i-was-grateful-for-in-2022/)
- [Designing Christmas Cards with Generative AI](https://matthewhall.com/posts/designing-christmas-cards-with-generative-ai/)
- [Media Diet: November 2022](https://matthewhall.com/posts/media-diet-november-2022/)
- [Travel Gear: 2022 Edition](https://matthewhall.com/posts/travel-gear-2022-edition/)
- [Media Diet: October 2022](https://matthewhall.com/posts/media-diet-october-2022/)
- [Disc Dispatch — Disc Golf Event Newsletter](https://matthewhall.com/posts/disc-dispatch-disc-golf-event-newsletter/)
- [Manufacturing a Disc Golf Pannier Bag](https://matthewhall.com/posts/manufacturing-a-disc-golf-pannier-bag/)
- [Media Diet: September 2022](https://matthewhall.com/posts/media-diet-september-2022/)
- [BCFlights - A Regional Flight Search Engine for British Columbia](https://matthewhall.com/posts/bc-flights-a-regional-flight-search-engine-for-british-columbia/)
- [Media Diet: August 2022](https://matthewhall.com/posts/media-diet-august-2022/)
- [Adding Post Thumbnails and Having Fun with DALL-E 2](https://matthewhall.com/posts/adding-post-thumbnails-and-having-fun-with-dall-e-2/)
- [Media Diet: July 2022](https://matthewhall.com/posts/media-diet-july-2022/)
- [Adding YouTube Subscriptions to Plex](https://matthewhall.com/posts/adding-youtube-subscriptions-to-plex/)
- [Scraping Last Minute Film Festival Tickets](https://matthewhall.com/posts/scraping-last-minute-film-festival-tickets/)
- [Unlimited Sparkling Water From The Tap](https://matthewhall.com/posts/unlimited-sparkling-water-from-the-tap/)
- [MatthewHall.ca Gets A Facelift](https://matthewhall.com/posts/matthewhallca-gets-a-facelift/)
- [Prototyping a Disc Golf Pannier Bag](https://matthewhall.com/posts/prototyping-a-disc-golf-pannier-bag/)
- [Building a Ski Resort API](https://matthewhall.com/posts/building-a-ski-resort-api/)
- [A Crypto Skeptic makes an NFT](https://matthewhall.com/posts/a-crypto-skeptic-makes-an-nft/)
- [Things I Was Grateful For in 2021](https://matthewhall.com/posts/things-i-was-grateful-for-in-2021/)
- [2022: Building Something Every Month](https://matthewhall.com/posts/2022-building-something-every-month/)
- [This is how vaccines are supposed to work.](https://matthewhall.com/posts/this-is-how-vaccines-are-supposed-to-work/)
- [Things I Was Grateful For In 2020](https://matthewhall.com/posts/things-i-was-grateful-for-in-2020/)
- [Building a Remote Development Team](https://matthewhall.com/posts/building-a-remote-development-team/)
- [5G Doesn't Matter for VR](https://matthewhall.com/posts/5g-doesnt-matter-for-vr/)
- [Build Maintainable Side Projects](https://matthewhall.com/posts/build-maintainable-side-projects/)
- [Ably Broadcaster for Laravel](https://matthewhall.com/posts/ably-broadcaster-for-laravel/)
- [Running Laravel in Kubenetes at Scale](https://matthewhall.com/posts/running-laravel-in-kubernetes-at-scale/)

## Projects

- [Agent Channels](https://agentchannels.dev/): Unified messaging API connecting AI agents to WhatsApp, Signal, and Telegram.
- [ArborXR](https://arborxr.com): Enterprise VR/AR device management
- [SpringboardVR](https://springboardvr.com): VR arcade management platform
- [Ferries App](https://matthewhall.com/projects/ferries-app/): BC Ferries schedule & tracker

## Optional

- [RSS feed](https://matthewhall.com/rss.xml): subscribe to new posts
- [Full archive](https://matthewhall.com/archives/): chronological post index
- [Tags](https://matthewhall.com/tags/): topic index
- [Sitemap](https://matthewhall.com/sitemap-index.xml): machine-readable site structure
- [Full content corpus](https://matthewhall.com/llms-full.txt): all posts concatenated as markdown